Marketing

How a regional financial institution found its biggest brand risk hiding in employee email, and what it built to fix it.

Most financial institutions govern every marketing channel except the one with the most volume, employee email. Why that is changing.

Learn how email ad banners turn everyday email sends into high-impact brand and revenue opportunities.

Make your brand unforgettable this October. Discover strategic Halloween email signature ideas that marketing leaders use to boost engagement and brand consistency, fast.

Connect Opensense with HubSpot and Salesforce to capture real-time email engagement data directly in your CRM for better marketing attribution and sales insights.

How mortgage marketers use employee email signatures and banners to tackle brand control, compliance, and partner engagement across broker networks.

Learn how email engagement data can help lenders, brokers, and mortgage companies strategically plan their next move.

See how other lenders and mortgage companies are turning simple, overlooked brand touchpoints into strategic marketing wins.

Sales reps are flying blind without visibility into email engagement. Learn how real-time email signals like opens and clicks help teams follow up at the right moment, prioritize hot leads, and close more deals faster.

From email signatures to digital business cards, elevate and unify your brand presence across every touchpoint.

Enhanced analytics, more ways to optimize campaign performance, numerous targeting options, and simplified workflows

Now customers can do even more with Opensense so they can get the most of email.

Discover how the new Opensense platform turns every email into a powerful brand moment and why our customer-first approach is redefining branding, marketing, and sales.

A business card is a brand channel, not a contact record. How digital business cards build trust and turn every employee into a brand ambassador.

Paper business cards are outdated, forgotten, and ineffective. Learn why digital business cards are the future of networking, branding, and lead generation.

Make every email count this Valentine's Day! Discover how a simple email signature update can strengthen relationships, boost engagement, and spread the love.

Learn how to build iconic brands in 2025 by blending timeless strategies with modern email marketing tools for consistent brand experiences.

Learn how senior living facilities can use email signatures to enhance brand consistency, drive engagement, and boost recruitment. Discover actionable strategies to elevate your email marketing efforts in this comprehensive guide.

Six marketing & sales leaders share their perspectives on building customer trust and perception through a consistent visual brand.

Create impactful email signatures with our essential checklist for senior living brands to enhance credibility, connect with clients, and showcase excellence.

Are you a mortgage professional looking for ways to be more strategic with email? Here are a few ideas and examples.

Get expert marketing advice from 21 industry leaders for 2024. Discover proven strategies for leadership, community building, content creation, and more.

Discover 8 creative ABM campaign plays using employee email signatures. Learn how to build pipeline, accelerate deals, and retain customers with targeted campaigns.

Get festive email signature inspiration for the holiday season. Discover creative holiday-themed email signature designs and marketing campaigns.

Learn how marketing leaders balance brand consistency with creativity. Get expert insights from INBOUND23 conference speakers on brand building strategies.

Discover how executive teams can use employee email for account-based marketing. Learn targeted email signature strategies for C-level executives.

Learn how your customer success team can use employee email as a new (and effective) channel for account based marketing.

Learn how the sales team can use employee email as a new (and effective) channel for account based marketing.

Learn how the marketing team can use employee email as a new (and effective) channel for account based marketing.

Discover the power of brand building through your best brand evangelists, your team. Learn how every employee becomes a brand builder in this new era of marketing.

Marketing teams are often at capacity, but every employee in your organization can be a brand builder. Learn how to leverage employee email communications to reach your ideal audience.

Discover how employee relationships can help build big brands in the B2B world. Learn from 8 marketing leaders at the B2BMX event who share insights on prioritizing employees as a powerful component of brand strategy. Get expert advice on leveraging employee relationships to amplify your brand and make every employee a brand builder. Don't miss out on this valuable information for building better brands.

Discover how B2B businesses humanize their brand and why prioritizing employee relationships is crucial for standing out in a crowded market. Learn effective strategies, including employee advocacy and influencer marketing, to forge stronger connections with your target audience.

Get more out of your email signatures with consistent, engaging brand elements. See results like Design Pickle, who achieved 17 conversions shortly after deployment.

Email signatures are important enough to be distributed in some manner to every employee within your company but where we see the biggest issue is in maintenance and management. Brands often go through rebrands yet many employees continue to sport the old logo.

We’ve put together a collection of effective out of Thanksgiving office responses that you can use to keep your network in check and communicate your outage with humor and style.

Employee email as an ABM channel: every message to a target account carries a banner matched to the decision-maker reading it, so personalization scales.

One of the best ways our team knows how to make the most of any season is through employee email signatures. This subtle-yet-effective marketing channel is one of the easiest ways you can engage with your audience and network without having to terrorize their inbox. Need some halloween inspo? We got you. Check it out.

When it comes to testing marketing and brand building strategies, agencies and organizations are quick to abandon initiatives too quickly. But in 2022 and beyond, it’s crucial to focus on playing the long game if you’re hoping to build a memorable B2B brand.

How can a brand stand the test of time? We had the honor of connecting with more than a dozen Brand Builders at HubSpot’s Inbound22 Conference this year and asked each of them this very question. Here's what they had to say.

What if I told you that your brand could reach 1 million people every year...without paid ads? You would think I was crazy, right? Luckily for my team at Opensense, I'm not.

What's the frequency illusion and how can you leverage it to create sustainable, profitable communities full of eager buyers and brand loyalists?

Get the most value out of your Opensense and HubSpot integration and extend the value of your inbound marketing campaigns even further through employee emails.

What if you could combine two of the largest, most effective channels for connecting to your audience in a B2B marketing world? By combining the power of web and email, marketers are able to target top accounts thanks to the RollWorks + Opensense integration.

We hate wasted potential, especially when it comes to platforms that are utilized by at least 99% of B2B organizations. Find out how to make employee email your best marketing channel that drives growth and engagement across your best audience.

Marketers work hard to create high-value content but their content often falls flat after it hits the blog. Here's an email tactic that offers a subtle and cost effective way to extend the shelf-life of your greatest content.

Most businesses tend to overlook the role that their employees play in developing a brand strategy. Here’s why you need to consider your employees and their emails as a key component of your company’s brand strategy.

Learn how leading women in marketing are dealing with and overcoming, their moments of struggle and self-doubt.

Wondering how some of the top brands in the world generate buzz for their events? Check out these 5 ways leading brands use employee email to generate pre-event hype

Mailbox warming is a process used to improve email deliverability. This article discusses the pros and cons of warming a mailbox manually or automatically.

Jass Binning, the Director of Marketing at Opensense, is joining Growth Marketing Camp as a co-host and boy, we interview our new co-host, Jass, and we interview her about her career path and the learnings she picked up along the way.

Want to improve your email deliverability? Check out these three tips that can help increase the lifespan of your mailbox and keep your messages from ending up in spam.

You've probably heard that optimizing SPF records can help improve email deliverability. But what exactly are SPF records, and why do they matter? In this blog post, we'll take a look at why authentication is critical to email deliverability, what exactly SPF record is, and how you can use SPF Flattening to improve your efforts.

Love is in the air this Valentine's Day! Check out these three leading SaaS brands that have captured our hearts. From their unconventional brand strategies to their inspiring missions, these companies are sure to leave a lasting impression.

As a growth marketer, I've come across many misconceptions about what growth marketing is and how it works. In this article, I'll dispel three of the most common myths.

Email marketing is a great way to reach your customers, but there are other ways to use email that you may not have considered. Learn about creative email campaigns and how they can help your business.

Are you thinking of rebranding? Deciding between a few minor adjustments to branding elements and a total rebrand is no small task. Keep reading to learn from brands who've successfully (and not so successfully) rebranded.

If you're the not-so-serious type that likes to add a bit of spice to your emails, try out one of these 6 festive holiday Out of Office templates the next time you take time off.

Read on to learn how you can use email ad banners to keep your products top of mind, create more value, and generate more revenue from your customers.

Conquer your inbox with simplification, organization and quick actions so that you can stay on top of the workflow with these 5 email hacks.

Struggling to say thanks? Here are 5 different B2B email templates that you can swipe to help you share words of gratitude to your network this season.

If you want to build content assets that will go a long way for your brand, you’re in the right place. In this article, you'll learn the steps to build...

If you are a B2B Marketer, it's time you also get into the holiday spirit. Here are 4 plays (plus 1 you haven't thought of) to get your brand noticed!

Creating evergreen content is important for successful long-term content marketing strategies, but doing so can be difficult. Here are some ideas to get you going.

Check out the top 8 must-follow marketing blogs that not only offer inspiration but feel fresh and offer new ideas and tactical advice, not just fluff.

The rising costs of digital marketing channels, specifically digital advertising, are causing marketers to look for alternative ways to reach their audience...

The success of your email marketing efforts depends on multiple factors that need to be considered and managed over time to get the best result...

Overused email greetings can make or break your email, and if you are trying to get your customer’s attention, your email etiquette matters. Here are 3 commonly used...

This month's product updates are going to be a treat. You can expect email security enhancements and new integrations. Dig in

At Opensense we’ve made it easy for organizations to enable the use of displayed pronouns in email signatures. Make a difference this year by choosing...

Branding ROI can be hard to quantify especially early on. That's why it's hard for brand marketers to get the budget they need. Follow these steps to prove...

SEO doesn’t have to be a herculean effort. It's as simple as asking the right questions when you craft your content strategy...

Your email signature carries more than your name and company info. This guide will help you uncover best practices and expert design tips. Check it out...

Multi-domain management, automatic vCards, and new integrations -get in on the latest product and feature enhancements to Opensense.

Available today on all major podcasting platforms, “Growth Marketing Camp” features hosts Rex Biberston and Bobby Narang uncovering innovative growth tactics you can start applying today.

Looking for fun ideas for your holiday email signature and ad campaign? ...get inspired by these 3 festive email signatures from Buddy, Grinch, and Tommy

Watch this on-demand webinar to improve your content marketing, generate high impact content at scale, and get more leads for sales.

Watch this demo to learn how the Opensense and HubSpot integration will help you get more insights, impressions, and engagement from everyday email.

Looking for some inspiring email signatures and powerful banners? Here are our Halloween examples. Feel free to swipe them!

Watch this webinar replay to learn how modern marketers are using chatbots and email ad campaigns to scale customer acquisition and grow revenue.

Google made the decision to drop cookies by 2022. To help marketers prep, here are five tactics we shared on our webinar that you can tackle today.

Third-party cookies will be a thing of the past come 2022. Watch this on-demand webinar to learn how leading marketers prep for the cookieless future.

Google announced that its Chrome browser will phase out support for third-party cookies. Here's what marketers can do today to prep for a cookieless world.

Learn how you can transform every outbound email into an effective and unobtrusive marketing campaign.

As your sales and marketing teams close new customer deals, there are some key metrics that should always be at top of mind. Keep reading to learn more.

Measuring the effectiveness and attribution of email banners is straightforward. Email banners are a channel like any other marketing channel. In this blog, you will learn how to measure, track, and attribute your email banner marketing ROI.

This article will walk you through the top five tips for building out a successful Instagram account for your event, plus spark your imagination by sharing three amazing brands who have done it right.

We break down the email value pyramid, the value of email signature marketing, a few reasons why it matters more than ever.

Learn about the latest and greatest product updates and enhancements to the Opensense Email Signature Platform.

For universities looking to drive interest, engagement, and donations, email signature banners can help. Here are 6 ideas you can use for your initiatives.

The benefits of deploying ABM in your organization expand beyond the sales cycle and into customer success and ongoing customer relationships. Here's the top 5 ABM metrics...

Leverage real time personalization through scalable email campaigns and the power of ABM with Opensense, Marketo and Ceros.

This blog will share the top 4 questions you should an email signature software or SaaS service provider before you commit.

If you are looking into email signature marketing as an ABM channel, here is a breakdown of the value and ROI of email signature banner impressions.

A post about how Opensense messed up a customer survey but recovered by showing our humanity and humility.

Why email signature banners are the last, best untapped marketing channel - and how to use them to stand out in a crowd (even at Dreamforce).

From the history of account based marketing to ABM campaign ideas and best practices, this resource has what you need to get started with ABM.

Opensense just crossed the 150,000 customer mark! We're growing quickly and very proud of our product.

Why are people not seeing your email signature banner? Email clients for Outlook and Apple Mail don't display images used by plug-in email signature tools

This post details product improvements in UI/UX and features to Opensense for its Salesforce AppExchange application

Opensense release a brand new User Interface that is far more usable and easier to navigate. This the first of many changes we will be rolling out.

Making sure the SPF settings are properly configured on your email is a key part of improving email deliverability. This post covers how even non-technical sales and marketing users can do this in Gmail.

Employee email carries more impressions than most paid channels, and it’s already paid for. How to size the channel you’re leaving empty.

Learn how to use email signatures as an effective marketing tool with these eight ways that you may have not considered before.

Four ways to right-size an email signature: choose social links wisely, trim contact details, update them dynamically, and shrink or separate images.

A compelling email signature can add tremendous value to your email marketing campaigns. Using the right email signature management software can make the difference in winning a new customer or losing an opportunity. Here are 5 must-have features to consider for effective email marketing.

Five ways to pair your email signature with your calendar: alternate contacts, working hours, availability, out-of-office notes, and a booking link.

Content marketing campaigns connect services and products to target audiences, and the more exposure the content gets the better. Email signatures offer a great way to promote and extend content marketing campaigns, reinforce your message, and add value for your reader. Opensense can help!

Using Opensense for Salesforce, you can centrally manage Salesforce signatures, disclaimers, and campaigns across all emails and VisualForce templates, all targeted based on lead/contact/account attributes. Visit Opensense at Dreamforce - Moscone South Booth 1845.

Email signatures are a powerful and often underutilized marketing tool. Aside from sending people to your website, email signature marketing offers several creative ways to promote campaigns and grow your business. Read on to learn how you can effectively manage email signatures companywide.

Demand generation and increasing quality sales leads are top of mind for all business. Follow these tips to build brand awareness and create demand for your business in an increasingly crowded market. Knowing your audience, quality lead scoring, and optimizing email marketing can boosts sales.

Email signatures are an efficient and economical way to increase brand awareness and drive sales. Email signatures offer a great way to deliver highly relevant, highly personalized content to your target audiences. Avoid these 7 marketing mistakes in order to maximize email signatures.

Brand perception is reality. Your corporate brand establishes your position in the market. It shapes the way people think about your business. Email signatures and email signature marketing play a big role in brand management. Adding an effective email signature management tool can help.

Uniform customer service email signatures signal an organized team. What to include, consistency across associates, and matching automated replies.

Five steps to brand alignment: assess where your brand stands, set guidelines, win internal support, build external awareness, and keep managing it.

Email signatures must reflect the same purpose as the business emails themselves to have maximum impact. You know managing email signatures is important, but are you doing it effectively? Here are 5 mistakes to avoid with email signature marketing and email signature management.

Email signature management and email signature marketing make it easy to increase website traffic, boost leads, and drive new business. Here are 10 ways to get started.

Five reasons to put email signatures to work company-wide: brand protection, company news, disclaimers, calls to action, and accolades.

Email signatures offer a clean and non-disruptive way to break through the inbox clutter in order to promote brand alignment and brand consistency. In short, email signatures can help drive customer engagement, conversions, and new sales.

As marketers, we hold responsibility for ensuring our communications and marketing campaigns uphold the company brand. Email signature marketing is a great example of where brand consistency is critical to driving new sales.

With the right call-to-action, every outbound email is an opportunity to turn email recipients into brand advocates, website visitors, social media followers, or customers. Your email signature is valuable real estate for brand protection, brand promotion, driving sales, GDPR compliance, and more.

How to update employee email signatures during a rebrand, merger, or acquisition: what to change, when to change it, and how to roll it out centrally.

Email signatures offer a great way to boost sales conversions. Forward-thinking sales leaders know how to maximize the their email signature with interesting, informative, and valuable information to dramatically impact your sales conversion rate.

Four ways a managed email signature protects your company’s brand: alignment, sales efficiency, predictable performance, and regulatory compliance.

Five steps to a professional email signature: keep it simple, add a logo, optimize for mobile, add social icons, and use a separate version for replies.

At Opensense, we view every email as a special opportunity. An opportunity to strengthen brand awareness and communicate brand value and commitment. Opensense maximizes each and every opportunity to do that – company wide.

Get a comparison of how SenderGen connects to HubSpot and how we are different than competitors such as Exclaimer and Sigstr.

At Opensense, we have transformed the way people create and implement email signatures.

The word "Lightning" can have many different meanings within the Salesforce context. We try to give you a list of the various meanings here.

Customers should know what they are buying and who they are buying from. After a little research, we saw it looks like Sigstr ONE may not be what it seems.

When it comes to optimizing your digital marketing strategy, one of your most important Owned Media channels already exists right under your nose - your email signatures. Find out how you can optimize your email signature and improve the success of your digital marketing.

Three ways to make an email signature banner perform: a play button on video (62% better in our data), a standout CTA, and sizing that fits every device.

Our level of connectivity is at an all-time high. We send emails from the office, answer questions from our mobile devices, or respond to leads through Salesforce. That's a lot of opportunity to maximize our email signatures for a significant impact on sales and marketing engagement activities.

Brand consistency builds the trust a buyer needs before they reply. Where it breaks in everyday email, and how to fix it without policing every send.

Learn the basics of email banners, how they work, why they work, and what you can do to get banners in every outbound email in only a few days.