Email Tracking and Analytics
Email engagement data helps your sales team know who to talk to, what to say, and when to follow up. See how buyers interact with your email content, links, videos, attachments, and more to plan your next move.
Capture every signal.
Collect valuable insights across employee email to help you spot trends, predict and prioritize your best opportunities. Our guide to measuring banner performance covers the UTM structure behind those reports.
Nail the timing.
See when prospects are opening your emails and interacting with content. Now you'll know when to follow up or when to step back.
Secure by design.
Track engagement and performance, even in secure, regulated environments like GCC High.
Better Insights
Deliver better experiences to buyers.
Get actionable insights that help you nurture your accounts down the funnel. See what piques your prospects’ interest or where they bounce. Determine if you should follow up with additional (or different) content.
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“Opensense has become indispensable in our sales tech stack, helping us scale the team, boost productivity, elevate the customer experience, and reduce friction within the buyer's journey.”
Five9 uses Opensense to make data-driven decisions, understand prospect behaviors, and deliver superior service.
Capture email interactions across every software & every device.
So you know who to talk to, what to say, and when to follow up.
Multi-recipient Tracking
See the exact email of the person who engaged with your email, links, and attachments including what kind of device and where.
Track from Mobile
No need to use a special app when on the go. Opensense will provide insights, regardless of whether it’s from mobile or not.
Live Replay
Learn what your buyers care about as they read your attached PDFs & presentations, watch videos, or visit your website.
No additional software or apps required by your team.
Easy set up
Draft an email in Gmail, Outlook, Apple Mail or any other email client. Then add links or attachments.
Test which ads perform best
A/B test what creative and copy resonates with your audience for each campaign.
Real-time insights
Analytics help you determine which ad banners get the most engagement.
Testimonials
What are others saying about Opensense?
Read why the world's most advanced marketing & sales teams use Opensense as their preferred email signature, marketing, sales, and compliance solution.
“The scalability across devices and platforms is excellent. We always know that the person receiving our emails is getting the right signature and seeing a nice banner."
"We were already using an email signature solution but when it came time to renew, our team felt it might be best to find something better. We were firmly against plug-ins; we didn’t want our team to have to install or update anything; we definitely didn’t want to deal with any 3rd party software. This was the 2nd distinguishing factor for us choosing Opensense.”
“As a small marketing team of 4, we didn't have the bandwidth to chase down rogue email signatures. We'd have outdated links and campaigns, inconsistent branding, compromised logos; you name it. This was just not okay. Beyond that, we needed a flexible solution that could help us meet compliance standards across our team’s email, especially since we work with financial institutions, so data integrity with emails is critical.”
"I regularly review the banner dashboard. Everything I need is in there. I can see my ad, gauge how it looks, and quickly fix any issues. I can schedule the banners to go live for a certain timeframe, set up different UTMs, and use it to track the performance of campaigns."
Frequently asked questions
What email engagement metrics does Opensense track?
Opensense tracks comprehensive email engagement including email opens, link clicks, campaign banner clicks, digital business card views, and multi-recipient engagement. You can see which prospects are most engaged, what content they clicked, and when they showed interest. All metrics are available in real-time dashboards and can be synced to your CRM.
How does buyer intent tracking work?
Buyer intent tracking analyzes email engagement patterns to identify prospects showing buying signals. When a prospect repeatedly engages with emails, clicks multiple campaign banners, or views your digital business card multiple times, Opensense flags them as a hot lead. Sales teams receive real-time alerts when prospects show high intent, enabling timely follow-up.
What is multi-recipient engagement tracking?
Multi-recipient tracking monitors engagement across every recipient in an email thread, including the people on CC. If you email 5 people at a company, Opensense tracks which individuals opened the email, clicked links, or engaged with campaigns. This is crucial for B2B sales where buying decisions involve multiple stakeholders.
Does Opensense integrate with CRM systems?
Yes, Opensense integrates with major CRM platforms including Salesforce, HubSpot, Microsoft Dynamics, Marketo, and Outreach. Email engagement data automatically syncs to your CRM as activities on contact and opportunity records. This gives sales teams complete visibility into prospect engagement without leaving their CRM.
Can I measure ROI of email signature campaigns?
Yes, Opensense provides complete campaign attribution and ROI tracking. You can track impressions, clicks, click-through rates, conversions, and revenue attributed to each email signature campaign. Multi-touch attribution shows how campaigns contribute to deals over time. Custom reports allow you to demonstrate marketing impact and optimize campaign performance.
