Amit Gupta - CEO team member avatar photo

Amit Gupta

Founder & CEO at Opensense

Amit Gupta is the Founder and CEO of Opensense, where he leads the mission to transform every business email into a powerful marketing and compliance tool. With a deep background in technical innovation and entrepreneurship, Amit focuses on helping global enterprises maintain brand standards and unlock hidden ROI within their daily communications. Under his leadership, Opensense has become a gold standard for email signature management and MarTech integration.

Recent Articles by
Amit Gupta

Blog post thumbnail: Email Is Global - Global email compliance and regulation
Compliance & Security

Email Is Global, Unregulated and Invasive—But That's About to Change

Navigate the ever-changing regulatory landscape of email compliance. Discover the challenges businesses face, the risks of non-compliance, and email-based solutions for better control.
April 25, 2023
by
Amit Gupta
Max
min read
Employee Email
Blog post thumbnail: The Impact of GDPR on B2B Email Outreach - Email compliance and data protection
Compliance & Security

The Impact of GDPR on B2B Email Outreach

GDPR made its mark in May 2018, and along with it, a series of new rules and regulations came about. We'll explore the implications of the GDPR for B2B businesses and offer some tips to help you move closer to an optimal state of compliance.
May 19, 2022
by
Amit Gupta
Max
min read
Email Compliance
Blog post thumbnail: Email Authentication for Enterprise - Secure email communication protocols
Compliance & Security

Email Authentication for Enterprise Brands: How to Send Secure Email

Learn about email authentication and how you can use it to protect your company's email communications.
March 1, 2022
by
Amit Gupta
Max
min read
Employee Email
Opensense Closes In On 200,000 Users: What A Journey!
Email Signature Management

Opensense Closes In On 200,000 Users: What A Journey!

Opensense just crossed the 150,000 customer mark! We're growing quickly and very proud of our product.
August 5, 2019
by
Amit Gupta
Max
min read
Opensense News
Blog post thumbnail: Email Signature Banner Visibility Issues - Troubleshooting email signature display problems
Email Signature Banners

Why People Aren't Seeing Your Email Signature Banners - And What You Can Do To Fix This

Why are people not seeing your email signature banner? Email clients for Outlook and Apple Mail don't display images used by plug-in email signature tools
July 25, 2019
by
Amit Gupta
Max
min read
Employee Email
Blog post thumbnail: GDPR Marketing Stack Safety - Data privacy compliance and marketing technology
Compliance & Security

Is Your Marketing Stack Safe from GDPR Disruptions?

With more GDPR probes into advertising coming, here's what B2B marketers should think about in case GDPR enforcement disrupts their marketing stack.
May 28, 2019
by
Amit Gupta
Max
min read
Email Compliance
Blog thumbnail: 4 Reasons Why Email Signature Plugins Fail
Email Signature Management

4 Reasons Why Email Signature Plugins Fail

Email plugins for email signatures and signature banner marketing tools fail. Plugins crash your email, fail on mobile, and can't track multi-recipient emails
April 11, 2019
by
Amit Gupta
Max
min read
Employee Email
Product Update: Improvements to Opensense on Salesforce AppExchange
Salesforce

Product Update: Improvements to Opensense on Salesforce AppExchange

This post details product improvements in UI/UX and features to Opensense for its Salesforce AppExchange application
March 22, 2019
by
Amit Gupta
Max
min read
Product Updates
Blog thumbnail: Our New UI Kicks Off A Wave Of Improvements
Email Signature Management

Our New UI Kicks Off A Wave Of Improvements

Opensense release a brand new User Interface that is far more usable and easier to navigate. This the first of many changes we will be rolling out.
February 20, 2019
by
Amit Gupta
Max
min read
Product Updates
Blog post thumbnail: For Better Email Deliverability in Gmail Check Your SPF
Google Workspace

For Better Email Deliverability in Gmail Check Your SPF

Making sure the SPF settings are properly configured on your email is a key part of improving email deliverability. This post covers how even non-technical sales and marketing users can do this in Gmail.
February 6, 2019
by
Amit Gupta
Max
min read
Employee Email
Blog thumbnail: 4 Ways to Right-Size Your Email Signature
Email Signature Management

4 Ways to Right-Size Your Email Signature

Four ways to right-size an email signature: choose social links wisely, trim contact details, update them dynamically, and shrink or separate images.
November 13, 2018
by
Amit Gupta
Max
min read
Employee Email
Blog thumbnail: 5 Must-Haves for Email Signature Management
Email Signature Management

5 Must-Haves for Email Signature Management

A compelling email signature can add tremendous value to your email marketing campaigns. Using the right email signature management software can make the difference in winning a new customer or losing an opportunity. Here are 5 must-have features to consider for effective email marketing.
October 16, 2018
by
Amit Gupta
Max
min read
Employee Email
Blog post thumbnail: 5 Genius Ways to Pair Your Email Signature with Your Business Calendar
Email Signature Management

5 Genius Ways to Pair Your Email Signature with Your Business Calendar

Five ways to pair your email signature with your calendar: alternate contacts, working hours, availability, out-of-office notes, and a booking link.
October 11, 2018
by
Amit Gupta
Max
min read
Employee Email
Blog post thumbnail: 3 Ways Email Signatures Can Promote Content Marketing Campaigns
Email Signature Banners

3 Ways Email Signatures Can Promote Content Marketing Campaigns

Content marketing campaigns connect services and products to target audiences, and the more exposure the content gets the better. Email signatures offer a great way to promote and extend content marketing campaigns, reinforce your message, and add value for your reader. Opensense can help!
October 2, 2018
by
Amit Gupta
Max
min read
Growth Marketing
Blog post: Demand Gen Tips to Succeed in 2018
Email Signature Banners

Demand Gen Tips to Succeed in 2018

Demand generation and increasing quality sales leads are top of mind for all business. Follow these tips to build brand awareness and create demand for your business in an increasingly crowded market. Knowing your audience, quality lead scoring, and optimizing email marketing can boosts sales.
September 11, 2018
by
Amit Gupta
Max
min read
Blog thumbnail: 7 Mistakes You're Making with Your Email Signature Marketing
Email Signature Management

7 Mistakes You're Making with Your Email Signature Marketing

Email signatures are an efficient and economical way to increase brand awareness and drive sales. Email signatures offer a great way to deliver highly relevant, highly personalized content to your target audiences. Avoid these 7 marketing mistakes in order to maximize email signatures.
August 30, 2018
by
Amit Gupta
Max
min read
Employee Email
Blog post thumbnail: The Importance of Uniform Email Signatures in Customer Service
Email Signature Management

The Importance of Uniform Email Signatures in Customer Service

Uniform customer service email signatures signal an organized team. What to include, consistency across associates, and matching automated replies.
August 10, 2018
by
Amit Gupta
Max
min read
Branding
Blog thumbnail: 5 Mistakes to Avoid with Email Signature Marketing
Email Signature Management

5 Mistakes to Avoid with Email Signature Marketing

Email signatures must reflect the same purpose as the business emails themselves to have maximum impact. You know managing email signatures is important, but are you doing it effectively? Here are 5 mistakes to avoid with email signature marketing and email signature management.
July 24, 2018
by
Amit Gupta
Max
min read
Growth Marketing
Blog post thumbnail: 10 Ways to Use Everyday Email to Boost Traffic (and Leads)
Email Channel Marketing

10 Ways to Use Everyday Email to Boost Traffic (and Leads)

Email signature management and email signature marketing make it easy to increase website traffic, boost leads, and drive new business. Here are 10 ways to get started.
July 16, 2018
by
Amit Gupta
Max
min read
Employee Email
Blog thumbnail: 6 Risks of Not Managing Company Email Signatures
Email Signature Management

6 Risks of Not Managing Company Email Signatures

Six risks of employee-written email signatures: typos, outdated details, off-brand design, outside promotions, NSFW content, and compliance breaches.
June 27, 2018
by
Amit Gupta
Max
min read
Employee Email
Blog thumbnail: Not Using Email Signatures? 5 Reasons You Should Reconsider
Email Signature Management

Not Using Email Signatures? 5 Reasons You Should Reconsider

Five reasons to put email signatures to work company-wide: brand protection, company news, disclaimers, calls to action, and accolades.
June 19, 2018
by
Amit Gupta
Max
min read
Employee Email
Blog thumbnail: Brand Consistency is Vital to Your Success - Here's Why
Brand Governance

Brand Consistency is Vital to Your Success - Here's Why

As marketers, we hold responsibility for ensuring our communications and marketing campaigns uphold the company brand. Email signature marketing is a great example of where brand consistency is critical to driving new sales.
June 7, 2018
by
Amit Gupta
Max
min read
Branding
Blog thumbnail: 6 Ways Your Email Signature Can Butcher Your Brand
Brand Governance

6 Ways Your Email Signature Can Butcher Your Brand

With the right call-to-action, every outbound email is an opportunity to turn email recipients into brand advocates, website visitors, social media followers, or customers. Your email signature is valuable real estate for brand protection, brand promotion, driving sales, GDPR compliance, and more.
May 29, 2018
by
Amit Gupta
Max
min read
Branding
Blog thumbnail: GDPR is Here - Is Your Email Signature Ready?
Compliance & Security

GDPR is Here - Is Your Email Signature Ready?

GDPR creates concern around collection of personal data, obtaining consent, and telling people how it is being used. Email signatures present many challenges around GDPR (and opportunities). Being careless with your email signature, though, could lead to liability under the GDPR.
May 21, 2018
by
Amit Gupta
Max
min read
Email Compliance
Blog thumbnail: How to Change Your Email Signature During a Corporate Rebrand
Brand Governance

How to Update Email Signatures After a Merger, Acquisition, or Rebrand

How to update employee email signatures during a rebrand, merger, or acquisition: what to change, when to change it, and how to roll it out centrally.
May 11, 2018
by
Amit Gupta
Max
min read
Branding
Blog thumbnail: 4 Important Ways Email Signatures Protect Your Brand
Brand Governance

4 Important Ways Email Signatures Protect Your Brand

Four ways a managed email signature protects your company’s brand: alignment, sales efficiency, predictable performance, and regulatory compliance.
April 28, 2018
by
Amit Gupta
Max
min read
Blog thumbnail: 5 Simple Steps for Creating the Perfect Email Signature
Email Signature Management

5 Simple Steps for Creating the Perfect Email Signature

Five steps to a professional email signature: keep it simple, add a logo, optimize for mobile, add social icons, and use a separate version for replies.
April 28, 2018
by
Amit Gupta
Max
min read
Everyday Email
Blog thumbnail: Email Tracking: Your Sales Secret Weapon
Email Analytics & Tracking

Email Tracking: Your Sales Secret Weapon

Email a great way to get in touch with potential customers, but only if you can leverage it effectively. Email tracking offers several unique benefits to help boost sales revenue without driving up customer acquisition costs.
April 28, 2018
by
Amit Gupta
Max
min read
Employee Email
Blog post thumbnail: SenderGen is Now Opensense
Email Signature Management

It's Official. SenderGen is Now Opensense.

At Opensense, we view every email as a special opportunity. An opportunity to strengthen brand awareness and communicate brand value and commitment. Opensense maximizes each and every opportunity to do that – company wide.
April 28, 2018
by
Amit Gupta
Max
min read
Opensense News
Blog post thumbnail: Opensense + HubSpot = True ABM and Lead Capturing
HubSpot

Opensense + HubSpot = True ABM and Lead Capturing

Get a comparison of how SenderGen connects to HubSpot and how we are different than competitors such as Exclaimer and Sigstr.
August 23, 2017
by
Amit Gupta
Max
min read
Opensense News
Blog post thumbnail: 5 Simple Tips for Creating the Perfect Email Signature
Email Signature Management

5 Simple Tips for Creating the Perfect Email Signature

At Opensense, we have transformed the way people create and implement email signatures.
August 21, 2017
by
Amit Gupta
Max
min read
Employee Email
Blog post thumbnail: Salesforce Lightning Integration - CRM email integration and productivity
Salesforce

Salesforce Lightning for Outlook and Gmail

The word "Lightning" can have many different meanings within the Salesforce context. We try to give you a list of the various meanings here.
August 1, 2017
by
Amit Gupta
Max
min read
Opensense News
Blog thumbnail: Sigstr ONE is Rocketseed Rebranded
Email Signature Management

Sigstr ONE is Rocketseed Rebranded

Customers should know what they are buying and who they are buying from. After a little research, we saw it looks like Sigstr ONE may not be what it seems.
August 1, 2017
by
Amit Gupta
Max
min read
Everyday Email
Blog post thumbnail: PowerShell Outlook Signatures - IT automation and email signature management
Compliance & Security

Bootstrapping Outlook Signatures with PowerShell and Active Directory

Our Exchange/Office365 customers have many different environments. In this article we will give an example of a way to push out the SenderGen email signature to Outlook Clients.
July 27, 2017
by
Amit Gupta
Max
min read
Employee Email
Blog post thumbnail: Paid vs Earned vs Owned Media - Digital marketing strategy and media types
Email Channel Marketing

Paid Media vs. Earned Media vs. Owned Media

When it comes to optimizing your digital marketing strategy, one of your most important Owned Media channels already exists right under your nose - your email signatures. Find out how you can optimize your email signature and improve the success of your digital marketing.
July 17, 2017
by
Amit Gupta
Max
2
min read
Growth Marketing
Blog post thumbnail: Email Signature Banner Tips - Email signature design and banner optimization
Email Signature Banners

3 Ways to Make Your Email Signature Banner Pop

Three ways to make an email signature banner perform: a play button on video (62% better in our data), a standout CTA, and sizing that fits every device.
July 14, 2017
by
Amit Gupta
Max
2
min read
Branding
Make Every Email Count
Email Channel Marketing

Make Every Email Count

Our level of connectivity is at an all-time high. We send emails from the office, answer questions from our mobile devices, or respond to leads through Salesforce. That's a lot of opportunity to maximize our email signatures for a significant impact on sales and marketing engagement activities.
July 13, 2017
by
Amit Gupta
Max
1
min read
Growth Marketing
Blog post thumbnail: Brand Consistency Vital to Success - Brand management and visual identity
Brand Governance

Why Brand Consistency is Vital to Your Success

Brand consistency builds the trust a buyer needs before they reply. Where it breaks in everyday email, and how to fix it without policing every send.
January 1, 2017
by
Amit Gupta
Max
min read
Branding
Blog post thumbnail: Email Banners for Lead Generation - Email signature marketing and lead generation
Email Signature Banners

Grow Leads, Drive Sales and Boost Event Attendance with Email Banners

Learn the basics of email banners, how they work, why they work, and what you can do to get banners in every outbound email in only a few days.
January 1, 2015
by
Amit Gupta
Max
min read
Employee Email

Recent Podcasts Hosted by
Amit Gupta

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