Brand Governance

Email signature governance is who owns signature design, who approves disclaimer language, and how both reach every send. A framework for IT, legal, and marketing.

How a regional financial institution found its biggest brand risk hiding in employee email, and what it built to fix it.

Most financial institutions govern every marketing channel except the one with the most volume, employee email. Why that is changing.

Learn how marketing leaders balance brand consistency with creativity. Get expert insights from INBOUND23 conference speakers on brand building strategies.

When it comes to testing marketing and brand building strategies, agencies and organizations are quick to abandon initiatives too quickly. But in 2022 and beyond, it’s crucial to focus on playing the long game if you’re hoping to build a memorable B2B brand.

What's the frequency illusion and how can you leverage it to create sustainable, profitable communities full of eager buyers and brand loyalists?

Love is in the air this Valentine's Day! Check out these three leading SaaS brands that have captured our hearts. From their unconventional brand strategies to their inspiring missions, these companies are sure to leave a lasting impression.

Are you thinking of rebranding? Deciding between a few minor adjustments to branding elements and a total rebrand is no small task. Keep reading to learn from brands who've successfully (and not so successfully) rebranded.

This article will walk you through the top five tips for building out a successful Instagram account for your event, plus spark your imagination by sharing three amazing brands who have done it right.

A post about how Opensense messed up a customer survey but recovered by showing our humanity and humility.

Brand perception is reality. Your corporate brand establishes your position in the market. It shapes the way people think about your business. Email signatures and email signature marketing play a big role in brand management. Adding an effective email signature management tool can help.

Five steps to brand alignment: assess where your brand stands, set guidelines, win internal support, build external awareness, and keep managing it.

Email signatures offer a clean and non-disruptive way to break through the inbox clutter in order to promote brand alignment and brand consistency. In short, email signatures can help drive customer engagement, conversions, and new sales.

As marketers, we hold responsibility for ensuring our communications and marketing campaigns uphold the company brand. Email signature marketing is a great example of where brand consistency is critical to driving new sales.

With the right call-to-action, every outbound email is an opportunity to turn email recipients into brand advocates, website visitors, social media followers, or customers. Your email signature is valuable real estate for brand protection, brand promotion, driving sales, GDPR compliance, and more.

How to update employee email signatures during a rebrand, merger, or acquisition: what to change, when to change it, and how to roll it out centrally.

Four ways a managed email signature protects your company’s brand: alignment, sales efficiency, predictable performance, and regulatory compliance.

Brand consistency builds the trust a buyer needs before they reply. Where it breaks in everyday email, and how to fix it without policing every send.