Shawna Cooley - Associate Director, Marketing team member avatar photo

Shawna Cooley

Creative Brand Director at Opensense

Shawna Cooley is the Creative Brand Director at Opensense, where she owns the company’s brand identity and creative strategy across all customer touchpoints. She leads visual systems and creative direction that ensure the brand is consistent, credible, and built to scale. Shawna partners closely with product, customer success, and executive leadership to align brand execution with business outcomes.

Recent Articles by
Shawna Cooley

The Ultimate 2026 B2B Email Ad Banner Playbook
Email Signature Banners

The Ultimate 2026 B2B Email Ad Banner Playbook

Learn how email ad banners turn everyday email sends into high-impact brand and revenue opportunities.
November 4, 2025
by
Shawna Cooley
Max
min read
Employee Email
Blog post thumbnail: The Power of Email in the Mortgage Industry - Email signature management for mortgage companies
Regulated Industries

The Power of Email in the Mortgage Industry: Turning Brand Challenges Into Marketing Wins

How mortgage marketers use employee email signatures and banners to tackle brand control, compliance, and partner engagement across broker networks.
August 14, 2025
by
Shawna Cooley
Max
min read
Employee Email
Blog post thumbnail: Email Engagement Data - Why It Matters in the Mortgage Industry
Regulated Industries

Email Engagement Data: Why It Matters in the Mortgage Industry

Learn how email engagement data can help lenders, brokers, and mortgage companies strategically plan their next move.
August 7, 2025
by
Shawna Cooley
Max
min read
Employee Email
Blog post thumbnail: How Mortgage Companies Turn an Outdated Brand Touchpoint Into a Marketing Advantage
Regulated Industries

How Mortgage Companies Turn an Outdated Brand Touchpoint Into a Marketing Advantage

See how other lenders and mortgage companies are turning simple, overlooked brand touchpoints into strategic marketing wins.
July 31, 2025
by
Shawna Cooley
Max
min read
Branding
Blog post thumbnail: Strategic Marketing for Senior Living Brands - Email signature management for senior living facilities
Regulated Industries

Strategic Marketing for Senior Living Brands: 5 Ways to Find Success

Learn how senior living facilities can use email signatures to enhance brand consistency, drive engagement, and boost recruitment. Discover actionable strategies to elevate your email marketing efforts in this comprehensive guide.
August 8, 2024
by
Shawna Cooley
Max
min read
Employee Email
Blog post thumbnail: Senior Living Email Signatures - Checklist for success in email signature management
Regulated Industries

Senior Living Email Signatures: A Checklist for Success

Create impactful email signatures with our essential checklist for senior living brands to enhance credibility, connect with clients, and showcase excellence.
May 23, 2024
by
Shawna Cooley
Max
min read
Employee Email
Blog post thumbnail: 6 Ways Mortgage Companies Can Be More Strategic With Email - Real estate agent working with laptop
Regulated Industries

6 Ways Mortgage Companies Can Be More Strategic With Email

Are you a mortgage professional looking for ways to be more strategic with email? Here are a few ideas and examples.
March 21, 2024
by
Shawna Cooley
Max
min read
Employee Email
Blog post thumbnail: Email Signature Audit for Mortgage Companies - Woman reviewing checklist next to laptop
Regulated Industries

Email Signature Audit for Mortgage Companies: Do You Pass the Test?

Complete email signature audit checklist for mortgage companies. Discover common mistakes and best practices to ensure professional, compliant email signatures.
March 8, 2024
by
Shawna Cooley
Max
min read
Employee Email
Blog post thumbnail: Company-Wide Email Signature Solution - Centralized email management
Email Signature Management

Company-Wide Email Signature Management: Corporate Best Practices

Company-wide email signature management: one template applied centrally to every employee on Microsoft 365 and Google Workspace. Five best practices.
February 1, 2023
by
Shawna Cooley
Max
min read
Employee Email
Blog post thumbnail: Building a Memorable B2B Brand - Playing the Long Game
Brand Governance

Building a Memorable B2B Brand - Playing the Long Game

When it comes to testing marketing and brand building strategies, agencies and organizations are quick to abandon initiatives too quickly. But in 2022 and beyond, it’s crucial to focus on playing the long game if you’re hoping to build a memorable B2B brand.
October 12, 2022
by
Shawna Cooley
Max
min read
Branding
Blog post thumbnail: Growth Marketing Camp Episode 45 - New host Jass Binning introduction
Email Channel Marketing

New Host On the Block - Jass Binning joins Growth Marketing Camp

Jass Binning, the Director of Marketing at Opensense, is joining Growth Marketing Camp as a co-host and boy, we interview our new co-host, Jass, and we interview her about her career path and the learnings she picked up along the way.
March 8, 2022
by
Shawna Cooley
Max
1
min read
Podcast
Blog post thumbnail: 8 B2B Marketing Blogs - Essential reading list for business marketers
Email Channel Marketing

8 Blogs Every B2B Marketer Should Follow

Check out the top 8 must-follow marketing blogs that not only offer inspiration but feel fresh and offer new ideas and tactical advice, not just fluff.
September 9, 2021
by
Shawna Cooley
Max
min read
Growth Marketing

Recent Podcasts Hosted by
Shawna Cooley

No items found.

A newsletter for every brand builder, delivered to your inbox.

Get the latest on everything brand, email compliance, and growth marketing, plus explore new ways to elevate employee email.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.