Employee Branding
How Employee Relationships Help Brands Win Big - 8 Marketing Leaders Weigh In
Discover how employee relationships can help build big brands in the B2B world. Learn from 8 marketing leaders at the B2BMX event who share insights on prioritizing employees as a powerful component of brand strategy. Get expert advice on leveraging employee relationships to amplify your brand and make every employee a brand builder. Don't miss out on this valuable information for building better brands.
Employee Branding
Brand Building from the Inside Out: Why Employee Relationships Matter
Discover how B2B businesses humanize their brand and why prioritizing employee relationships is crucial for standing out in a crowded market. Learn effective strategies, including employee advocacy and influencer marketing, to forge stronger connections with your target audience.

Employee Branding
A Letter to CMOs: Are Employees Ruining Your Brand?
Email signatures are important enough to be distributed in some manner to every employee within your company but where we see the biggest issue is in maintenance and management. Brands often go through rebrands yet many employees continue to sport the old logo.
Employee Branding
How Can A Brand Stand the Test of Time? 15 [Badass] Brand Builders Chime In
How can a brand stand the test of time? We had the honor of connecting with more than a dozen Brand Builders at HubSpot’s Inbound22 Conference this year and asked each of them this very question. Here's what they had to say.
